Agile Marketing Performance Management

Discover the power of strategic marketing with Agile Marketing Performance Management by Sascha Stürze. Published by Springer in 2022, this insightful hardback edition spans 115 pages and serves as an essential guide for marketing decision-makers.

In this book, Stürze provides valuable strategies for effectively allocating budgets across various communication channels and business units to maximize ROI. With a focus on agility, readers will learn how to adapt their marketing efforts in response to changing market dynamics. This first edition is perfect for professionals seeking to enhance their marketing performance and drive success in today's fast-paced environment.

Elevate your marketing strategy and make informed decisions with the expertise found in Agile Marketing Performance Management. Perfect for marketers in the Netherlands and beyond, this book is a must-have for anyone looking to thrive in the competitive landscape.