After Greenwashing

Discover the intricate world of corporate environmentalism in After Greenwashing by Frances Bowen, published by Cambridge University Press in 2015. This insightful book delves into how businesses showcase their environmental commitments through green buildings, eco-labels, and clean technologies. But how can one discern between genuine environmental progress and mere corporate spin?

In After Greenwashing, Bowen offers a comprehensive analysis that serves as an essential resource for researchers, regulators, and managers alike. With 310 pages of in-depth examination, this book explores the motivations behind symbolic environmental actions and their real-world implications. Enhance your understanding of the social responsibility of businesses and the impact of corporate practices on the environment. Don't miss out on this pivotal work that challenges you to think critically about corporate claims and their authenticity.