Affiliate Program Management

Unlock the potential of affiliate marketing with Affiliate Program Management by Evgenii Prussakov. Published by John Wiley & Sons Inc in 2011, this comprehensive guide spans 464 pages and is designed for both newcomers and seasoned marketers alike. Discover how nearly every retailer in the Internet Retailers' Top 500 has successfully implemented affiliate marketing programs, and learn how you can too.

With the rise of free affiliate networks, automation software, and pay-for-performance compensation models, small businesses can easily harness the power of affiliate marketing. This book provides actionable insights and strategies to set up and manage a successful affiliate program, making it an essential resource for anyone looking to enhance their online marketing efforts.