• Book cover of: Advertising Theory. By: Shelly Rodgers

Advertising Theory

Shelly Rodgers

€187,94
€187,94 €193,75 Myynti

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Autorius Shelly Rodgers
Žanras Advertising
Leidimo metai 2019 m.
Puslapių skč. 548 psl.
Viršelis Kietas viršelis
ISBN 9780815382492
Leidimas 2 ed
Kategorijos Reklama

Advertising Theory

Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by introducing key concepts, models, theories, conflicts, and issues for individuals interested in this area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast,

Book cover of: Advertising Theory. By: Shelly Rodgers

Advertising Theory

€187,94
€187,94 €193,75