Advertising Literacy for Young Audiences in the Digital Age

Discover the essential insights in Advertising Literacy for Young Audiences in the Digital Age, authored by experts in the field and published by Springer International Publishing AG in 2025. This enlightening paperback spans 168 pages and delves into the ways children and adolescents aged 10 to 17 interact with digital advertising. The book emphasizes the critical need for fostering advertising literacy among young audiences, equipping them with the skills to identify and differentiate advertising from other media content in today's digital landscape. Perfect for educators, parents, and anyone interested in understanding the impact of advertising on youth, this book is a must-read for navigating the complexities of modern media.