Advertising in MENA Goes Digital

Myyntihinta €161,00 Tavallinen hinta €209,30
Mukaan Ilhem Allagui
Pristatymas gali užtrukti 2-3 sav.

Nopea toimitus

226 psl.

2019 m.

Kietas viršelis

Viivakoodi: 9780367076504
Kuvaus

Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital technology in MENA affecting the advertising industry, what forms of advertisements have emerged from the industry globalization and adoption of new technologies, and, specifically, the ways in which advertising in MENA has d