Book cover of: Advertising and New Media. By: Christina Spurgeon, Christ Spurgeon
Book cover of: Advertising and New Media. By: Christina Spurgeon, Christ Spurgeon
22 % alennus

Advertising and New Media

€54,99 €70,39
Mukaan Christina Spurgeon, Christ Spurgeon
Pristatymas gali užtrukti 2-3 sav.

Nopea toimitus

144 psl.

2007 m.

Minkštas viršelis

Viivakoodi: 9780415430357
Kuvaus

Clear and comprehensive, this book explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from ‘mass’ media to ‘my’ media, examples are taken from across the globe.
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