Advertising Account Planning

Discover the comprehensive resource for aspiring advertising professionals in "Advertising Account Planning," authored by KJS and published by Bloomsbury Publishing Plc in 2025. This second edition spans 216 pages, meticulously detailing the account planning process. It covers everything from fundamental brand concepts and data analytics to crafting effective creative briefs.

In this updated edition, you will find valuable insights into the latest digital opportunities, including engaging activities that incorporate AI tools. Additionally, a brand-new chapter dedicated to consumer insights ensures that readers are equipped with the knowledge to navigate the evolving advertising landscape. Perfect for students and professionals alike, this essential guide will elevate your understanding and skills in advertising account planning.