Advances in Digital Marketing and eCommerce

Discover the cutting-edge insights in Advances in Digital Marketing and eCommerce by Francisco J. Martínez-López. Published by Springer Nature Switzerland AG in 2020, this comprehensive volume spans 220 pages and delves into a variety of essential topics in the digital marketing and eCommerce landscape.

Explore critical themes such as user psychology and behavior in social commerce, the impact of influencer marketing, and effective social media monetization strategies. This book also examines the characteristics of social commerce and their influence on user behavior, social branding, innovative business models, and user privacy.

Whether you're a marketing professional, a business owner, or a student, this first edition is an invaluable resource for understanding the evolving dynamics of digital marketing and eCommerce. Enhance your knowledge and stay ahead in this rapidly changing field with Advances in Digital Marketing and eCommerce.