Advances in Business and Management Forecasting

Discover the essential insights in "Advances in Business and Management Forecasting" by Kenneth D. Lawrence, published by Emerald Publishing Limited in 2011. This comprehensive hardback edition spans 208 pages and delves into advanced forecasting methodologies applicable to sales, marketing, and strategic decision-making.

Explore a range of critical topics, including innovative sales and marketing strategies, new product forecasting techniques, judgmentally-based forecasting, and the effective use of surveys in forecasting. Additionally, the book covers sales response models, providing you with the tools necessary to enhance your business forecasting skills.

Whether you are a business professional, a student, or a researcher, this title is a valuable resource for understanding the complexities of forecasting in today's dynamic market environment. Enhance your strategic planning and decision-making capabilities with this indispensable guide.