Book cover of: Advanced Focus Group Research. By: Edward F. Fern
Book cover of: Advanced Focus Group Research. By: Edward F. Fern
15 % alennus

Advanced Focus Group Research

€130,00 €153,40
Mukaan Edward F. Fern
Pristatymas gali užtrukti 2-3 sav.

Nopea toimitus

264 psl.

2001 m.

Minkštas viršelis

Viivakoodi: 9780761912491
Kuvaus

Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.
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