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Advanced Brand Management (Third Edition)
Building and activating a powerful brand strategy
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€37,44
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€43,43
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Mukaan Paul Temporal
Kuvaus
In this fully revised third edition of his classic bestseller, Paul Temporal addresses every issue related to brand management in the 21st century. If you want to make your own branding a success, you can't afford to be without Advanced Brand Management.
Advanced Brand Management (Third Edition)