Academic Brands

Discover the transformative power of branding in higher education with Academic Brands by Mario Biagioli. Published by Cambridge University Press in 2022, this insightful hardback spans 280 pages, delving into the phenomenon of universities adopting brand strategies in their global marketing efforts. Biagioli explores how the emergence of academic brands reflects the rise of the 'university of excellence' and examines the global implications of this trend, highlighting managerial values and marketing practices within the educational sector. This essential read not only provides a critical analysis of branding in academia but also serves as a valuable resource for understanding the evolving landscape of higher education. Don’t miss the opportunity to enhance your knowledge on this pertinent topic, available as Open Access on Cambridge Core.