Researching Marketing Decisions

Name: Researching Marketing Decisions
Brand: Ritu Mehta
SKU: 9781138061927
Price: 161.00 EUR
Availability: InStock

The Indian Context

€161,00 €201,25

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216 psl.

2019 m.

Kietas viršelis

Viivakoodi: 9781138061927

Kuvaus

This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face.

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Researching Marketing Decisions

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