Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people’s relationships with others.
Consumer Behavior and Culture
Normaali hinta
€85,87
Myyntihinta
€85,87
Normaali hinta
€88,99
Yksikköhinta/ per
Valinnan valitseminen johtaa koko sivun päivitykseen.