Go-to-Market Strategies for Women Entrepreneurs

Creating and Exploring Success

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312 psl.

2019 m.

Kietas viršelis

Viivakoodi: 9781789732900
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This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.