Advertising to Children on TV

Content, Impact, and Regulation

Myyntihinta €161,00 Tavallinen hinta €196,42
Mukaan Barrie Gunter
Pristatymas gali užtrukti 2-3 sav.

Nopea toimitus

224 psl.

2004 m.

Kietas viršelis

Viivakoodi: 9780805844887
Kuvaus

The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In