21 % alennus
Advertising in Modern and Postmodern Times
Published in association with Theory, Culture & Society
Myyntihinta
€196,00
Tavallinen hinta
€246,96
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Ei käytettävissä
Mukaan Pamela Odih
Kuvaus
How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This book presents an introduction to advertising culture. It: provides a comprehensive discussion of the main theories; and shows you how real adverts work, together with reproductions of advertising images and copy.
Advertising in Modern and Postmodern Times