Winning the Global TV News Game

Discover the transformative insights of Winning the Global TV News Game by Carla Brooks Johnston, published by Taylor & Francis Ltd in 2023. This compelling hardback spans 340 pages and delves into the revolutionary changes in the TV news landscape during the 1990s.

Johnston explores the intricate relationship between live TV news and its consumers, presenting a unique marketing perspective that highlights regional markets around the globe. By analyzing key industry players and the technological advancements they adopted, this book provides a comprehensive understanding of how TV news evolved into a global powerhouse.

Whether you are a media professional, student, or simply interested in the dynamics of news broadcasting, Winning the Global TV News Game is an essential read that offers valuable lessons and insights into the industry's past and future.