Why We Evaluate

Explore the fascinating insights into attitude function with "Why We Evaluate," edited by top experts in the field. Published in 1999 by Taylor & Francis Inc, this hardback edition spans an impressive 480 pages, offering comprehensive summaries of the latest research. The book delves into a variety of critical topics, including the functions of attitudes, the intricacies of persuasion, individual-differences approaches, motivational roles, and the practical implications of these concepts. Perfect for students and professionals alike, this volume serves as a valuable resource for understanding the complex nature of human evaluation. Dive into the rich content that sheds light on the psychological mechanisms that drive our attitudes and beliefs.