Understanding Singaporeans: Values, Lifestyles, Aspirations And Consumption Behaviors

Delve into the intricate tapestry of Singaporean society with Understanding Singaporeans: Values, Lifestyles, Aspirations And Consumption Behaviors by Kau Ah Keng. Published by World Scientific Publishing Co Pte Ltd in 2004, this insightful hardback spans 276 pages, offering a comprehensive analysis based on a large-scale survey of 1,500 Singapore residents conducted in 2001.

The book combines quantitative data with qualitative insights gathered from semi-structured interviews with both elderly and young adult Singaporeans, providing a nuanced understanding of their values, lifestyles, aspirations, and consumption behaviors. Perfect for students and professionals in anthropology, sociology, and cultural studies, this work is essential for anyone interested in the social dynamics of Singapore. Discover the unique national characteristics and social values that shape the lives of Singaporeans today.