Think Like A Designer, Don’t Act Like One

Explore the intriguing world of design with Think Like A Designer, Don’t Act Like One by Jeroen van Erp. Published in 2018, this insightful anthology spans 160 pages and dives deep into the lessons that can be gleaned from iconic figures and moments in popular culture. Discover what we can learn from the legendary Don Draper of Mad Men, the unparalleled creativity of The Beatles, and even the surprising fame that can stem from a simple lemon tart. This book challenges conventional thinking and invites readers to reconsider their perceptions, including the curious case of why the color purple often misses the mark. Perfect for anyone interested in industrial design or looking to enhance their creative mindset, this book is a must-have addition to your collection. Join Jeroen van Erp on a journey that will inspire you to think differently and embrace your inner designer.