Strategic Uses of Alternative Media

Discover the innovative world of alternative media with "Strategic Uses of Alternative Media" by Robyn Blakeman. Published in 2011 by Taylor & Francis Ltd, this insightful hardback explores the intersection of marketing, advertising, and social media, offering practical applications for students and practitioners alike. Spanning 192 pages, Blakeman delves into how alternative mass media can enhance organizational communication and behavior, making it a must-read for anyone interested in advancing their knowledge in the fields of marketing and human resource development. Whether you're a student seeking to deepen your understanding or a professional looking to implement strategic communication practices, this book provides valuable perspectives and tactics for leveraging alternative media effectively. Enhance your toolkit with this essential resource!