This book is a unique collection of comprehensive cases that explore cases and issues surrounding strategic marketing. With case studies and analysis from a broad range of global contexts and industries, students will gain a working knowledge of developing and applying market-driven strategy.
Strategic Marketing
Normaali hinta
€49,49
Myyntihinta
€49,49
Normaali hinta
€51,49
Yksikköhinta/ per
Valinnan valitseminen johtaa koko sivun päivitykseen.