17 % alennus
Strategic Brand Management and Development
Myyntihinta
€57,99
Tavallinen hinta
€70,17
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Ei käytettävissä
Mukaan Sotiris T. Lalaounis
2020 m.
Minkštas viršelis
Kuvaus
This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples which contextualise theory.
Strategic Brand Management and Development