Predictive Intelligence for Data-Driven Managers

Discover the transformative power of data with Predictive Intelligence for Data-Driven Managers by Uwe Seebacher. Published by Springer Nature Switzerland AG in 2022, this insightful paperback spans 268 pages and serves as a comprehensive guide for managers seeking to navigate the complexities of becoming a data-driven enterprise.

In this essential read, Seebacher outlines practical strategies for companies to establish a data-driven culture, particularly within marketing practices, without the need for external support or significant investments. The book introduces the Predictive Intelligence (PI) maturity model, detailing the various phases necessary to build a robust PI ecosystem tailored to your organization’s needs.

Whether you are a seasoned manager or new to the field, Predictive Intelligence for Data-Driven Managers equips you with the tools to leverage data effectively and drive your business forward.