Marketing Science Fictions

Discover the fascinating world of contemporary data-driven marketing in Marketing Science Fictions by Bristol University Press. Set to be released in 2024, this insightful hardback edition spans 192 pages and delves into the intricate methods marketers employ to extract value from online data. Ideal for academics, students, and professionals in marketing, technology, and data science, this book unveils the complexities of the digital landscape. Learn how data shapes marketing strategies and drives innovation in today’s fast-paced environment. Enhance your understanding of the intersection between technology and marketing with this essential read.