Managing Innovation

Discover the essential guide to navigating the complexities of innovation with Managing Innovation by Joe Tidd. Now in its seventh edition, this comprehensive book, published in 2020, spans 624 pages and equips both graduate and undergraduate students with the critical skills and foundational knowledge necessary for effective management of innovation, technology, and new product development.

Fully updated with the latest data, methods, and concepts, Managing Innovation retains its holistic approach while addressing the dynamic nature of technological, market, and organizational changes. This bestselling text is designed to provide an integrated, evidence-based perspective, making it an invaluable resource for anyone looking to excel in the field of innovation management.

Enhance your understanding and capability in managing innovation with this authoritative book that bridges theory and practice.