Information Marketing

Discover the transformative power of the information marketplace in the second edition of Information Marketing by Taylor & Francis Ltd. Published in 2006, this insightful hardback spans 244 pages, delving into crucial themes shaped by globalization, digitization, and connectivity.

Explore how these forces influence customer relationships, e-service, and self-service options, while also examining the significance of partnerships and consortia throughout the value chain. This comprehensive work addresses the importance of delivering on promises and managing product and service portfolios effectively. Additionally, it highlights the role of online user data collection in enhancing customer experiences.

Whether you are a marketing professional, a business owner, or a student, Information Marketing offers valuable insights that are essential for navigating the complexities of today's information-driven economy.