Handbook of Public Relations

Discover the essential insights of the public relations field with the Handbook of Public Relations, published by SAGE Publications Inc in 2000. This comprehensive guide spans an impressive 816 pages, meticulously divided into five sections that explore the multifaceted role of public relations in society.

Delve into critical issues surrounding management, ethics, gender, evaluation, and education within the realm of public relations. This book not only addresses the current state of the practice but also provides valuable perspectives on the evolving relationship between public relations and media. Whether you are a student, a professional, or simply interested in the dynamics of communication, this handbook serves as an invaluable resource for understanding the complexities of public relations today.