• Book cover of: Guide to Preparing Cost-Effective Press Releases. By: Robert H. Loeffler

A Guide to Preparing Cost-Effective Press Releases

Robert H. Loeffler

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A Guide to Preparing Cost-Effective Press Releases

An instructional approach to writing and using the press release. The author reviews the basics of press release writing, gives examples of successful press releases, and explains how an ongoing press release programme in a business setting provides a high degree of publicity at low cost.

Book cover of: Guide to Preparing Cost-Effective Press Releases. By: Robert H. Loeffler

A Guide to Preparing Cost-Effective P...

€47,29
€47,29