The Garment Economy

Discover the intricate world of fashion with Garment Economy by Michelle Brandstrup, published by Springer International Publishing AG in 2023. This comprehensive hardback edition spans an impressive 630 pages, offering a deep dive into the business of clothing.

Explore the evolution of fashion through engaging flashbacks, examine contemporary business models, and envision a sustainable future for the industry. The book delves into critical topics such as fashion marketing, the pitfalls of greenwashing, and the transformative role of blockchain in the fashion supply chain. Additionally, it addresses the impact of social media and various sustainability challenges, alongside innovative sensory models that enhance consumer experience.

Whether you're a fashion professional, a student, or simply a curious reader, Garment Economy equips you with the knowledge to understand and navigate the complexities of the modern garment industry.