Fish Can't See Water

Discover the intricate relationship between national culture and organizational success in "Fish Can't See Water" by Christopher Marquis and Kijong Kim. Published by John Wiley & Sons Inc in 2013, this insightful hardback spans 320 pages and delves into how cultural contexts shape corporate strategies and their execution. Through extensive case studies of successful global corporations, the authors illustrate the profound impact of national culture on business outcomes, revealing why some organizations thrive while others falter. Ideal for business professionals, students, and anyone interested in the dynamics of culture and commerce, this book provides essential insights into navigating the complexities of international business. Explore the unseen influences that drive success in today's global market with "Fish Can't See Water."