Fetish Revisited

Discover the profound insights of J. Lorand Matory in The Fetish Revisited, published in 2018. This thought-provoking book delves into the historical interactions between African and European merchants on the Guinea Coast, challenging conventional notions of fetishism. Matory argues that Afro-Atlantic gods possess a materially embodied social logic that rivals the rationality found in the theories of Marx and Freud. Spanning 392 pages, this work invites readers to reconsider the implications of fetishism and its impact on cultural understanding. Matory's compelling analysis not only critiques European social perspectives but also illuminates the rational frameworks inherent in African spirituality. Perfect for those interested in religion, anthropology, and cultural studies, The Fetish Revisited is an essential read for anyone looking to deepen their understanding of the complex interplay between culture and value.