• Book cover of: Excellence in Advertising. By: Leslie Butterfield

Excellence in Advertising

Leslie Butterfield

€104,58
€104,58 Myynti

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Minkštas viršelis · Šis leidimas €104,58Pristatymas 3-4 sav.
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Excellence in Advertising

Presents a view on what constitutes best practice in a wide range of key areas that are the context for creation of effective advertising: building successful brands; strategy development; the analysis and interpretation of qualitative research; creative briefing; media strategy; managing relationships; evaluating advertising; loyalty; and more.

Book cover of: Excellence in Advertising. By: Leslie Butterfield

Excellence in Advertising

€104,58
€104,58