Evolution of Presidential Polling

Discover the intriguing journey of presidential power and public perception in The Evolution of Presidential Polling by Robert M. Eisinger, published by Cambridge University Press in 2003. This insightful book spans 228 pages and delves into how U.S. presidents, starting from Franklin D. Roosevelt, have increasingly relied on private polling to assert their autonomy from traditional public opinion measurement institutions. Eisinger expertly illustrates the transformation of presidential polling and its significant role in shaping executive power and political strategy. Ideal for students of American history and political science enthusiasts, this book provides a comprehensive understanding of the interplay between public opinion and presidential decision-making. Enhance your knowledge of the political process and the evolution of polling in contemporary elections with this essential read.