Ethics in Social Marketing
Kirjan tiedot
| Kirjoittaja | Alan R. Andreasen |
|---|---|
| Kustantaja | Georgetown University Press |
| Julkaistu | 2001 m. |
| Kieli | Englanti |
| Sivumäärä | 224 psl. |
| Sidosasu | Pehmeäkantinen |
| Genre | Verslas ir vadyba |
| ISBN | 9780878408207 |
Tietoa kirjasta
Discover the essential guide to navigating the complex moral landscape of social marketing in Ethics in Social Marketing by Alan R. Andreasen. Published by Georgetown University Press in 2001, this insightful paperback spans 224 pages and delves into the unique ethical challenges faced by marketers in today’s society. Andreasen encourages students and practitioners alike to confront difficult issues often overlooked, such as unintended consequences, ethical marketing alliances, and the importance of professional ethical codes. This book is a must-read for anyone in the fields of business, economics, and marketing who seeks to understand the moral implications of their work. Enhance your understanding of ethical practices in social marketing and make informed decisions that resonate with your audience. Explore the intersection of marketing, ethics, and social theory with this compelling resource.