Ethics in Advertising
Kirjan tiedot
| Kirjoittaja | Wally S. Snyder |
|---|---|
| Kustantaja | Taylor & Francis Ltd |
| Julkaistu | 2016 m. |
| Kieli | Englanti |
| Sivumäärä | 102 psl. |
| Sidosasu | Kovakantinen |
| ISBN | 9781138188983 |
Tietoa kirjasta
Discover the essential principles of ethical advertising with Ethics in Advertising by Wally S. Snyder. Published in 2016 by Taylor & Francis Ltd, this hardback edition spans 102 pages and serves as a vital resource for both students and professionals in the advertising field.
This insightful book delves into the rules and ethical standards that govern advertising practices, emphasizing their significance to consumers and industry practitioners alike. Through extensive research, a variety of compelling case studies, and expert opinions, Snyder illuminates the critical role that ethics play in fostering trust and integrity in advertising.
Whether you are a student seeking to understand the foundations of ethical advertising or a professional aiming to enhance your knowledge, Ethics in Advertising offers a thorough and engaging exploration of this important topic. Don't miss out on this essential addition to your library!