Pehmeäkantinen
Economics And Management Of Competitive Strategy
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| Kirjoittaja | Daniel F. Spulber |
|---|---|
| Kustantaja | World Scientific Publishing Co Pte Ltd |
| Julkaistu | 2009 m. |
| Kieli | Englanti |
| Sivumäärä | 520 psl. |
| Sidosasu | Kovakantinen |
| Genre | Ekonomika |
| ISBN | 9789812838469 |
Provides a comprehensive approach to management strategy that is based on economics. Integrating economic analysis with management strategy, this work takes into account global competition and high-tech (Internet) developments, and recognizes that companies can no longer expect to sustain competitive advantage but must rely on innovation.