Customer Relationship Management
| Kirjoittaja | Simon Knox |
|---|---|
| Kustantaja | Taylor & Francis Ltd |
| Julkaistu | 2002 m. |
| Kieli | Anglų k. |
| Sivumäärä | 320 psl. |
| Sidosasu | Kietas viršelis |
| Genre | Customer services, Business/Economics, Business & Economics, Business / Economics / Finance, Sales & Selling - General, General, Marketing - General, Business & Economics / Marketing / General |
| ISBN | 9780750656771 |
Tietoa kirjasta
Discover the essential guide to effective Customer Relationship Management with Customer Relationship Management by Simon Knox. Published by Taylor & Francis Ltd in 2002, this comprehensive hardback spans 320 pages, providing a strategic framework for implementing successful CRM policies.
Knox delves into five critical processes: strategy development, value creation, channel and media integration, information management, and performance assessment. Each process is designed to enhance your understanding and execution of CRM, ensuring your business thrives in a competitive market.
Additionally, the book features insightful interviews with four industry thought leaders, presenting a forward-looking vision for the future of CRM. Whether you're a marketing professional or a business leader, this book is an invaluable resource for mastering customer relationships and driving business success.