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Customer Relationship Management Systems Handbook

Duane E. Sharp

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Customer Relationship Management Systems Handbook

Presents a description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. This title takes readers through the evolution of CRM - from its early beginning to sophisticated data warehouse-based systems.

Book cover of: Customer Relationship Management Systems Handbook. By: Duane E. Sharp

Customer Relationship Management Syst...

Normaali hinta €151,56
Myyntihinta €151,56 Normaali hinta €156,25