Crisis, Resilience and Survival

Crisis, Resilience and Survival by Matthias Holweg, published by Cambridge University Press in 2015, is an insightful exploration of the global automotive industry. Spanning 341 pages, this hardback edition delves into the complexities and challenges that firms encounter in this dynamic sector. Through high-profile case studies, Holweg illustrates the critical factors that influence success, including the importance of scale, market reach, and robust stakeholder relationships. This book is essential for anyone interested in understanding the intricacies of the automobile industry and the strategies that lead to resilience and survival in a competitive landscape. Whether you're a business professional, a student, or simply curious about the automotive world, this comprehensive analysis offers valuable lessons and perspectives on thriving amidst adversity.