Classical Rhetoric and Modern Public Relations

Discover the profound insights of classical rhetoric with Classical Rhetoric and Modern Public Relations by Charles Marsh. Published by Taylor & Francis Ltd in 2016, this enlightening book spans 208 pages and explores the relevance of Isocratean rhetoric in today's public relations landscape. Marsh expertly illustrates how ancient rhetorical principles can enhance our understanding of ethics, persuasion, and education, while also informing strategic planning and the use of new media. Dive into a rich discussion of modern paradigms, including excellence theory and communitarianism, and learn how these concepts can shape a fully functioning society. This book is a must-read for professionals in public relations and anyone interested in the intersection of ancient wisdom and contemporary practices.