20 % alennus
Choice Factory
Myyntihinta
€21,18
Tavallinen hinta
€26,48
Yksikköhinta
/
Ei käytettävissä
Mukaan Richard Shotton
2018 m.
Minkštas viršelis
Kuvaus
Before you can influence decisions, you need to understand what drives them. In The Choice Factory Richard Shotton investigates how our behaviour is shaped by psychological shortcuts. From Priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.
Choice Factory