Branding Masculinity

Branding Masculinity by Elizabeth Caldwell Hirschman is a groundbreaking exploration into the cultural roots of masculinity in America. Published by Taylor & Francis Ltd in 2021, this insightful paperback spans 108 pages and presents a unique perspective on what it means to be masculine today. Through engaging research, Hirschman delves into the beliefs, attitudes, behaviors, and possessions that American men associate with their identity. This book not only identifies the contemporary constructs of masculinity but also invites readers to reflect on their own perceptions and experiences. Perfect for those interested in gender studies, sociology, and cultural analysis, Branding Masculinity is an essential read for anyone looking to understand the complexities of male identity in modern society.