Behavioural Finance

Explore the intriguing world of Behavioural Finance by William Forbes, published by John Wiley & Sons Inc in 2009. This comprehensive guide, spanning 464 pages, delves into the psychological factors that influence financial decision-making and market dynamics. As a relatively new field of study, behavioural finance offers valuable insights into how individual attitudes and behaviors shape investment choices. This book builds upon foundational concepts from introductory finance or corporate finance courses, making it an essential read for students and professionals alike. Discover how understanding human psychology can enhance your investment strategies and decision-making processes. Perfect for anyone looking to deepen their knowledge in the realms of finance and psychology, Behavioural Finance is a must-have addition to your financial library.