Analysis of Amos Tversky and Daniel Kahneman's Judgment under Uncertainty

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2017 m.

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Viivakoodi: 9781912128945
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For decades, social scientists had used a mythical figure to describe how humans make decisions: homo economicus. He was logical and conscientious. To make a decision, he would evaluate all the options open to him, then choose the most rational course of action.