14 % alennus
Advanced Database Marketing
Innovative Methodologies and Applications for Managing Customer Relationships
Myyntihinta
€151,00
Tavallinen hinta
€175,16
Yksikköhinta
/
Ei käytettävissä
Mukaan Kristof Coussement
Kuvaus
While the definition of database marketing hasn't changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems.
Advanced Database Marketing