Tourism Innovation in the Digital Era

Discover the transformative power of technology in the travel sector with Tourism Innovation in the Digital Era by Marco Valeri. Published by Emerald Publishing Limited in 2023, this insightful hardback spans 176 pages, delving into a variety of contemporary topics. From the role of big data analytics in tourism marketing to the influence of artificial intelligence on service delivery, this book offers a comprehensive examination of how digitalization reshapes the tourism and hospitality industries. Additionally, it explores the significance of corporate social responsibility (CSR) in enhancing competitiveness among hotel groups. With its multidisciplinary approach, Tourism Innovation in the Digital Era is an essential read for professionals and scholars seeking to understand the organizational impacts of these technological advancements. Stay ahead in the rapidly evolving world of tourism with this essential guide.