Strategic Planning Systems in Hospitality and Tourism
Tietoa kirjasta
Explore the essential insights of "Strategic Planning Systems in Hospitality and Tourism," a pivotal work by CABI Publishing. Released in 1998, this hardback edition offers 224 pages of in-depth research that bridges the gap between theoretical frameworks and practical applications within the hospitality and tourism sectors. This book introduces readers to two innovative diagnostic tools, the Strategic Planning Index (SPI) and the Marketing Planning Index (MPI), specifically developed by the authors to enhance strategic decision-making. Whether you are a seasoned professional or a student looking to deepen your knowledge, this book is an invaluable resource for understanding and implementing effective strategic planning systems. Enhance your expertise in the industry and stay ahead with the latest research insights. Don't miss out on the opportunity to elevate your strategic planning skills!
| Kirjoittaja | Luiz (Professor of BioMarketing and Futures Research, University of Suffolk, UK and The University of South Pacific, Fiji) Moutinho |
|---|---|
| Kustantaja | CABI Publishing |
| Julkaistu | 1998 m. |
| Kieli | Englanti |
| Sivumäärä | 224 psl. |
| Sidosasu | Kovakantinen |
| ISBN | 9780851992860 |